Monday, February 9, 2009

Another Way To Approach Car Buyers

As already mentioned on this blog, car dealers are likely to approach new and innovative ways to market themselves and communicate with potential car buyers. Obviously, online video is one method of doing this. But Rather than simply doing the same old car commercial, it's nice to see a little humor every once in a while.

While this may be just an out take, the commercial could be a valuable viral video suited for social media marketing. Whether that was the intent or not, Hyundai Chicago sees video as a great opportunity. Above all else, online video is low cost, which appeals to an Irvine Toyota dealer as it gives them high ROI and the ability to reach a large number of potential car buyers.

As marketing budgets tighten up among car dealers, it's likely that online video will not only become more mainstream, but Boston Nissan dealers expect online marketing dollars overall will increase. So stay tuned, and expect more quality video content from the automotive industry.

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Check out funny dealer videos here.

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