Consumer confidence has plummeted has the economy continues to sink into a recession. As confidence fall, so does new car sales. Those especially hurt by sales trends are the Big Three which have recently witnessed record lows.
While attractive incentives are plentiful, few have been attractive enough to boost sales. One of the few incentives that consumers have been responding to among Hyundai Boston dealers is the Hyundai Assurance Program. Taking a hint from the program's success, Ford and GM are following Hyundai's lead and offering similar programs that promise to make payments for car buyers should they find themselves out of a job.
The President of the Americas at the Ford Motor Company, Mark Fields, recently explained the Ford Advantage Plan. Already Los Angeles Ford dealers have found plenty of new car buyers interested in the plan. Meanwhile, Orlando Chevrolet dealers are already promoting GM's version on the incentive plan called GM Total Confidence.
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