The BMW Design Works USA facility is home to some of BMW’s most talented designers. It’s here that new product design innovations are created every day. The studio is where BMW not only develops innovative automotive designs, but where it also designs everything from bicycles to personal electronics to everyday appliances for outside clients.
The video is a rare look inside this exclusive design studio. While the video highlights non-automotive design, BMW Los Angeles points out that it also shows how BMW is able to stay at the forefront of automotive design. A Boston Infiniti EX dealer admits that through constant experimentation and delving into design outside of the automotive realm, BMW designers are able to think outside the box and continually surprise consumers.
Design is one of the most important selling features of the premium segment according to Pittsburgh Acura. Having the a design that compliments posh materials and amenities is what makes a premium car successful.
BMW Design Works is based in southern California and provides design strategy, development, and brand communication services to clients in a wide range of industries. For more information, check out the BMW Designworks USA website.
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We'll look at more examples of automotive design soon.
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