Top Gear Plays Hockey With The Suzuki Swift

Suzuki may not be a high-volume automaker compared to other Japanese automakers. However, slowly but surely Suzuki has been gaining market share, fueled in part to its fuel efficient, low-cost lineup.

The Suzuki Swift is one of Suzuki's most popular models. While compacts such as the Toyota Yaris and Honda Fit remain in high demand at Westminster Toyota dealers and Honda Philadelphia respectively, many compact car buyers up until now have barely acknowledged that Suzuki exists! However, leave it up to the guys at Top Gear to help change perceptions.

The tight dimensions outside, and the cavernous room inside, has helped the Suzuki Swift become a valuable model within the lineup globally. Here in the States, that formula has remained unchanged, and the likes of the SX4 and Grand Vitara have gained popularity at Philadelphia PA Suzuki, partially as a result of rising gas prices and a slumping economy. With the high potential for fun as demonstrated by the guys from Top gears, you ma want to consider a Suzuki for your next compact car purchase.

* * *

See additional Suzuki videos right here.

Another Way To Approach Car Buyers

As already mentioned on this blog, car dealers are likely to approach new and innovative ways to market themselves and communicate with potential car buyers. Obviously, online video is one method of doing this. But Rather than simply doing the same old car commercial, it's nice to see a little humor every once in a while.

Find more videos like this on Automotive Digital Marketing Professional Community (ADM)

While this may be just an out take, the commercial could be a valuable viral video suited for social media marketing. Whether that was the intent or not, Hyundai Chicago sees video as a great opportunity. Above all else, online video is low cost, which appeals to an Irvine Toyota dealer as it gives them high ROI and the ability to reach a large number of potential car buyers.

As marketing budgets tighten up among car dealers, it's likely that online video will not only become more mainstream, but Boston Nissan dealers expect online marketing dollars overall will increase. So stay tuned, and expect more quality video content from the automotive industry.

* * *

Check out funny dealer videos here.

Car Dealers Stay Flexible Amid New Challenges

Car dealers are facing new challenges in an industry where consumers are more tech savvy and have more resources at their fingertips than ever before. Additionally, the economy has placed additional obstacles on car dealers, forcing many to close their doors for good.

Watching car dealer commercials, like this one for a Westminster Toyota dealer, it's evident that more car dealers are relying on customer service, as well as online technology, to maintain sales momentum and keep their doors open. With fewer customers visiting showrooms, many dealers have realized how imperative it is to 'convert' each and every one.

The days of old sales tactics, and gimmicky marketing are simply not enough, according Nashville Ford dealers. While the automakers themselves are trying to produce fresh, innovative product, car dealers must also become more innovative in how they reach and communicate with potential car buyers. New York Volvo agrees, and have even revamped their online presence and dealership facilities to accommodate these new demands. This year it's likely consumers will see a difference in how car dealers operate.

* * *

Additional Toyota dealer videos can he watched here.

Toyota Tundra Superbowl Ad

What do you get when you cross fire, a Toyota Tundra, and a ridiculous and pointless tower of metal? Well, you get the super expensive Toyota Tundra Superbowl ad!

At first glace, the ad is reminiscent of the testing of a Toyota truck on Top Gear according to Kingston Toyota dealers. That test, like this ad, shows the true toughness that Toyota trucks have become known for.

The latest Toyota Tundra is all-new, but has faces difficulty like other full-size trucks due to the less than desired economic climate. Despite adversities in the auto market overall, Toyota dealer Cheyenne has found that the Toyota Tundra has held its own compared with the competition. Likewise, Toyota dealers Cleveland have noted that the Tundra lives up to the capabilities displayed in commercials such as the one aired during the Superbowl. It's precisely why Toyota trucks remain the ideal choice for work trucks.

* * *

Find automotive video reviews for Toyota and other makes here.

Hyundai Genesis Superbowl Ad

One of the best reasons to watch the Superbowl is simply to watch the ads! Year after year, the Superbowl is when many advertisers muster all their advertising dollars to catch the attention of millions of potential consumers. And as usual, many of this years ads were from automakers.

One of the best ads was from Hyundai. The Korean automaker is currently undergoing a transformation says Hyundai Boston dealers and it was a perfect venue for lighting such changes - specifically the new Hyundai Genesis sedan.

The advertisement ends with "Hyundai..sounds like Sunday," helping to clear up once and for all any naming misconceptions, which Cheyenne Hyundai dealer claims is common. 

The commercial truly sets a tone for what Hyundai is trying to achieve, and what other automakers must be thinking believes Hyundai dealers Chicago, which have also witness a transformation in consumer perceptions of the Hyundai brand. With the released of the upcoming Genesis Coupe, Hyundai may have yet another perception-changing vehicle in its lineup.

* * *

More Hyundai videos and ads can be found right here.