Audi CMO Talks Marketing and Where Detroit Went Wrong

After one of the worst economic recessions in recent history, automotive marketing efforts have needed to do much more than than tell people how good their product is. Or at least that’s what Audi USA’s Chief Marketing Officer, Scott Keogh, explains.

In this video, Keogh gives examples of how Audi’s marketing efforts have helped solidify its brand image and even helped increase market share while other auto brands (mainly domestics) have failed miserably to get it right.

One of the most notable marketing strategies executed at Audi was educating the public about diesel fuels. Diesel engines have long been the standard in Europe, but the assumption here in the U.S. is that diesels are dirty, noisy, and inconvenient. Not so says Keogh and Audi, as the automaker has introduced a number of diesel cars and have already seen changing perceptions among consumers. Audi’s diesels are clean, quiet, and still provide the power and luxury that Audi is known for.

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Read more about diesel technology here.

The Toyota Camry in Memphis Doesn’t Stack Up to Ford Fusion

The Toyota Camry is synonymous with value and reliability, which is precisely why it remains one of the top selling cars year after year. But if you ask Memphis Ford dealers what they believe is the highest value in this segment, they’ll surely just ask you to drive the Ford Fusion and and see which sedan really stands out.

What’s immediately different about these two sedans is the styling. The Camry is by no means unattractive, but its drab lines make it easy to see that the Ford Fusion is simply a better looking car. Inside the Fusion, Ford’s attention to detail is also noticeable as the sedan features fit and finish that is on par with its Japanese competitors. In addition, the Fusion is a blast to drive. Thanks to the Fusion’s responsive handling and powerful engine choices, it makes much more sense for drivers that want to get a little more enjoyment out of their daily commute. Last but not least, the Fusion is available with innovative technology that’s exclusive to Ford vehicles, such as the Sync infotainment system.

For more information on how the Memphis Toyota Camry stacks up against the Ford Fusion, just take these dealers’ suggestion and drive one and the choice will be obvious.

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Read more about Ford innovations here soon.

This Audi Can Save Your Life, Even if You Don’t Want it to

Audi A6 Suicide Commercial

Clean burning diesel technology is mainstream in markets outside of the United States, but more and more domestic car buyers are realizing that today’s diesels are nothing like the diesels of the past.

This commercial for the Audi A6 may be a bit dark for some as it’s making light of a suicide attempt, but it certainly helps drive the point of just how clean burning (not to mention efficient) diesel engines from the VW Group really are.

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Check back soon for Audi diesel reviews.