Chevrolet Cuts Ties With Long-Time Ad Agency

Chevrolet "Like a Rock" ad

For over 90 years, advertising agency Campbell-Ewald has held the Chevrolet account. Now, that business will go entirely to Publicis Worldwide.

Over its long history, Campbell-Ewald was responsible for a number of memorable ads and campaigns for Chevy, including the “Like a Rock” campaign. Chevy dealers Portage remember that campaign fondly, and feel that it was well suited to Chevy’s tough trucks.

Although the two companies have a long history together, that nonetheless is the nature of the business. And, as part of the “new GM,” it’s not too surprising to see Chevrolet make such drastic and difficult changes.

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