Chevrolet Cuts Ties With Long-Time Ad Agency

Chevrolet "Like a Rock" ad

For over 90 years, advertising agency Campbell-Ewald has held the Chevrolet account. Now, that business will go entirely to Publicis Worldwide.

Over its long history, Campbell-Ewald was responsible for a number of memorable ads and campaigns for Chevy, including the “Like a Rock” campaign. Chevy dealers Portage remember that campaign fondly, and feel that it was well suited to Chevy’s tough trucks.

Although the two companies have a long history together, that nonetheless is the nature of the business. And, as part of the “new GM,” it’s not too surprising to see Chevrolet make such drastic and difficult changes.

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What’s in an engine? A Drive in the 2010 EcoBoost Lincoln MKS

2010 Lincoln EcoBoost MKS Drive

Ford has been developing an all-new line of powerful, yet fuel-efficient engines called the EcoBoost. Among the first applications of the EcoBoost is the 2010 Lincoln MKS.

Utilizing technology such as turbocharging and direct-injection that maximizes horsepower and MPG, the 2010 Lincoln MKS delivers the power of a larger V8 with a higher mileage V6. Customers visiting Lincoln dealers South Jersey regularly remark on just how much power is on tap with this engine, and that same reaction is evident in this video.

Lincoln has so much confidence in the EcoBoost-powered MKS that it make it go head-to-head with other V8-powered luxury sedan in a series of videos called 6 versus 8.

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Hyundai’s New Flagship Sedan Arrives

Hyundai Equus First Drive

Hyundai had long been known for low-quality economy cars. Not only did the automaker attempt to slowly changes negative perceptions of the brand through unbeatable warranties, but Hyundai also introduced the Genesis sedan, a surprisingly luxurious vehicle that seemed more like a Lexus than a Hyundai.

Now Hyundai is doing it again with the Equus. Aiming for the premium full-size segment, and vehicles such as the Lexus LS and Mercedes S-Class, Manassas Hyundai believes this vehicle will not only be a boon for the brand, but it will also help convert more luxury car buyers to the brand and encourage more cross-brand shopping.

For those that seen value over image, the 2011 Hyundai Equus may be the best choice.

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Honda CR-Z Highlighted in New Promo Video

Honda CR-Z Promo Film

The Honda CR-Z will begin arriving in showrooms here in the U.S. this summer. Ahead of its launch here and in Europe, Honda Europe recently launched its own promotional video showing off the sleekness of its newest model.

Promising to balance hybrid efficiency with sportiness, the Honda CR-Z is an unusual vehicle that has garnered both praise and bewilderment by Honda enthusiasts, DC Honda dealers, and even Honda executives. But despite the bevy of love-it-or-hate-it reactions, the CR-Z is already a stellar sales success in Japan where it has been on sale for about a month and a half.

If the success of the CR-Z in Japan is an indication of what we could expect here, chances are plenty of people will be changing their opinions about this compact hatchback.

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“Buy Here, Pay Here” Explained

Buy here pay here car lots explained

Alright, so this may be one of the most unexciting videos we’ve ever posted here. However, this video, produced by Auto Credit Express, still does a commendable job explaining what exactly this means and what type of consumers would benefit from these type of dealers.

While the recession may be behind us, many consumers are still struggling, and are looking toward used cars to save money and avoid depreciation. As the name implies, a consumer visiting a buy here pay here car lot can make payments at the dealership where they purchased the vehicle from. Most importantly, these dealerships also enable car buyers with poor or no credit – a common problem in this economy - to get behind the wheel of a car.

If you or someone you know requires a car, but has suffered with the harsh realities of the recession, one of these dealerships may be the ideal solution

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